In addition to co-managing Macs By Icky on their spare weekends, Sablan and her husband also host monthly events for other foodmakers. When other people see our foods, they trust our taste.” Everyone in the Bay Area is a little Filipino. We’re very open, so our friends become Filipino even if they’re not. “Especially in the Bay, where there’s hella Filipinos. And they’re making a (purple) mark on Union City’s underground food scene. An East Bay flavor come across in everything she does.Īs she enters her early 30s, Sablan - along with her husband, Frank, a Filipino-Chamorro who attended the same high school as her - are mashing the ube gas pedal with their uniquely Pinoy, extremely millennial creations. In recent years, you can find her family-run side business, Macs by Icky, posted up around the Union City, Newark and Fremont area. These days, her practice and creativity are paying off. Sablan, who began baking as a young girl in a multi-generational immigrant home, has experimented with ube -based goods since high school. If I came home from school and there was ube, I didn’t want to share, and I didn’t ask where my parents got it from.” Ube features prominently across the Macs by Icky menu. “You couldn’t just buy ube ice cream at any grocery store. “Ube wasn’t as readily available as it is now,” Sablan says about her lifelong love of the delicacy.
So Sablan decided to bring it back by adding her own vibrant touch: ube. Its discontinuation felt like losing a part of childhood. The new Bay Area spinoff originated with Victoria Sablan, a Filipina American from Union City who remembers ordering Choco Tacos as a kid when Taco Bell and roving ice cream trucks prominently sold the frozen treat. Naturally, it resembles Klondike’s famously discontinued Choco Taco. Perhaps its most genius iteration to date? Macs by Icky‘s ube ice cream taco - a homemade waffle cone folded and dipped in ube white chocolate, then stuffed with ube ice cream and sprinkled with crushed pistachios. Utilizing its distinct lilac color and starchy versatility, today’s Filipino American food makers have revolutionized the way ube is being presented to, and consumed by, anyone with a mouth - in the form of pretzels, breads, cookies, jams, cocktails and more. With the popular Filipino ingredient blitzing the food scene - appearing everywhere from the cover of Abi Balingit’s viral cookbook, Mayumu, to the aisles of Trader Joe’s - the tropical yam has blown up to become, arguably, the biggest regional crossover hit since the Mexican quesabirria craze. And in the Bay Area, we’re at the epicenter of its deliciously purple core. Patrick Shriver responded that he'd "go in on this.The ube renaissance is real. "I'd like to buy the rights to your Choco Taco and keep it from melting away from future generations' childhoods," Reddit co-founder Alexis Ohanian tweeted at Unilever, Klondike's parent company. Some notable fans are already trying to figure out ways to resurrect the Choco Taco. Others may have more recent memories, especially because Taco Bell - which used to sell the product years ago - brought it back to some stores for a limited time earlier this year. "With the Choco Taco you're getting the ice cream, cone, nuts, and chocolate with just about every bite."įor many, the Choco Taco conjures long-ago memories of biting into a cold, sweet treat on a hot summer's day. "When you eat a sugar cone, you generally eat the nuts, chocolate, and ice cream on the top," Drazen told Eater. But ice cream in a taco shell - that was a game changer, according to inventor Alan Drazen. Ice cream in a waffle cone with toppings is not all that innovative. Eventually, Unilever, which now owns Klondike, began to distribute the product more widely. At first it was available mostly through ice cream trucks. The Choco Taco was born in the early 1980s, according to a 2016 article in Eater. Others berated Klondike for the decision. "They always take the best things away from us," another mused. "Choco Taco has fallen," one Twitter user declared.
But even less popular products have devoted fans who are upset by the decisions.
You could possibly still find Choco Tacos around as sellers run through their inventory, the representative said.ĭuring the pandemic, it became common for companies to slim down their portfolios to help meet demand for their most popular items.
#Choco tacos near me full#
"Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide," a Klondike Brand representative told CNN Business in an email, adding "we know this may be very disappointing." The beloved Klondike product, packaged ice cream in a taco-shaped cone, has been discontinued.
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